Marketing Mojo Radio

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Events and Registration Marketing Part I

September 29th, 2014

Marketing Mojo Radio Host, Joanne Randall, discusses events, online registration, maximizing attendance, and much more. Part II will discuss marketing activities during and after the event to maximize your results.


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Marketing Mojo Radio-What Hiring the Right Person Looks Like

September 22nd, 2014

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What to Consider when Considering a Partnership

September 15th, 2014

In today's episode of Marketing Mojo Radio, Joanne Randall, Owner of Leap Year Marketing, discusses how to approach Marketing for a newly formed partnership. Things to consider, advice on communication, and using networking to ease into the changes.

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Market Basket, BNI, Back to School

August 28th, 2014

Free  Small Business Marketing Workshops, register here. Concord and Nashua
Email Marketing for Success, Social Media 101, Social Media 102, Event and Registration Marketing, Email Marketing Mini Boot Camp, Social Media Mini Boot Camp
BNI, Business Networking International, Alliance for Business growth Chapter, ABG
Market Basket, Economic impact
Facebook community, business personality develops loyalty
LYM Facebook
Marketing Mojo Radio FB

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Jim Rubens US Senate, Marketing Mojo Radio, 081114

August 11th, 2014

Joanne Randall, Host of Marketing Mojo Radio and President of Leap Year Marketing, interviews Jim jmrnhwibphoto.jpgRubens, candidate for US Senate.
Topics discussed:
Education reform
Charter schools
Obama Care
Health Insurance
Campaign Finance Reform

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Event Marketing and Registration

July 28th, 2014

Whether you use events to market your business or are just considering holding an event to promote a milestone for your business, there are some basics you need to know before getting started.

Joanne Randall, President of Leap Year Marketing, discusses how landing pages, registration forms, invitations, and save the date notices are just the beginning.

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Social Media Marketing 101: The Basics of Social Media

July 14th, 2014

Host, Joanne Randall of Leap Year Marketing, discusses the crucial reasons you and your business should be on Social Media. Facebook, Twitter, Linked In, Pinterest, Instagram, and Google+ all discussed in relation to their demographic audience in order for you to determine which channels your business should be on.

To contact the host:jmrnhwibphoto.jpg
Joanne Randall
Leap Year Marketing
Facebook, Twitter, Pinterest, Linked In, Instagram, Google+,

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Email Marketing for Success

July 7th, 2014

Email Marketing for Success
Joanne Randall, Host of Leap Year Marketing, discusses Email Marketing tactics that will increase your open rate and content engagement. Also discussed: upcoming free events in the Concord, NH area throughout the summer.
Go to and find the upcoming events to register. Seating is limited for these events. Coffee is provided.

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Linked In Strategies: Marketing Mojo Radio with Joanne Randall of Leap Year Marketing

June 23rd, 2014

Joanne Randall discusses upcoming Constant Contact events as well as major points made in a recent Sales Force blog covering crucial Linked In features your company should be using.

Calendar for upcoming events
Marketing Mojo Radio

Also discussed
Email marketing
Social Media
Facebook, Twitter, Pinterest, Instagram, Linked In, You Tube
Events and Registration
Mini Boot Camps for email marketing and social media

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Marketing Mojo Radio: UNH Marketing Workshop with Peter Masucci and FroyoWorld of Durham and Salem NH with Richard Caesar

June 13th, 2014

Joanne Randall, Owner of Leap Year Marketing and Host of Marketing Mojo Radio, interviews Peter Masucci, Lecturer in the Marketing Department at the University of New Hampshire Peter T. Paul College of Business and Economics, about the Marketing Workshop Class he teaches. Also, Richard Caesar, owner of FroyoWorld franchises in Durham and Salem, New Hampshire, whose business participated in the program during the Spring of 2014.

Contact Leap Year Marketing:
Topics discussed:
Why did you decide to participate in the program?
What were the major benefits of working with this program?
What were the major marketing items you learned that you had not considered before?
Healthy aspects of food
Healthy options
Met weekly with students
Learned quite a bit about Social Media
Types of businesses who participate
Common characteristics of students who apply for the class
Been doing the program for almost 10 years
Success stories
Tuscan Kitchen
Process for business to participate in the program
Real world experience
Recruit companies
Fundraising opportunities
Durham Business Association
Marketing Workshop Class
Do you need to vet out the applicants?

How to get in touch with guests:
Peter Masucci: 603-862-0265
Richard Caesar 603-397-5235

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