Marketing Mojo Radio

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Social Media Marketing 101: The Basics of Social Media

July 14th, 2014

Host, Joanne Randall of Leap Year Marketing, discusses the crucial reasons you and your business should be on Social Media. Facebook, Twitter, Linked In, Pinterest, Instagram, and Google+ all discussed in relation to their demographic audience in order for you to determine which channels your business should be on.

To contact the host:jmrnhwibphoto.jpg
Joanne Randall
Leap Year Marketing
Facebook, Twitter, Pinterest, Linked In, Instagram, Google+,

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Email Marketing for Success

July 7th, 2014

Email Marketing for Success
Joanne Randall, Host of Leap Year Marketing, discusses Email Marketing tactics that will increase your open rate and content engagement. Also discussed: upcoming free events in the Concord, NH area throughout the summer.
Go to and find the upcoming events to register. Seating is limited for these events. Coffee is provided.

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Linked In Strategies: Marketing Mojo Radio with Joanne Randall of Leap Year Marketing

June 23rd, 2014

Joanne Randall discusses upcoming Constant Contact events as well as major points made in a recent Sales Force blog covering crucial Linked In features your company should be using.

Calendar for upcoming events
Marketing Mojo Radio

Also discussed
Email marketing
Social Media
Facebook, Twitter, Pinterest, Instagram, Linked In, You Tube
Events and Registration
Mini Boot Camps for email marketing and social media

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Marketing Mojo Radio: UNH Marketing Workshop with Peter Masucci and FroyoWorld of Durham and Salem NH with Richard Caesar

June 13th, 2014

Joanne Randall, Owner of Leap Year Marketing and Host of Marketing Mojo Radio, interviews Peter Masucci, Lecturer in the Marketing Department at the University of New Hampshire Peter T. Paul College of Business and Economics, about the Marketing Workshop Class he teaches. Also, Richard Caesar, owner of FroyoWorld franchises in Durham and Salem, New Hampshire, whose business participated in the program during the Spring of 2014.

Contact Leap Year Marketing:
Topics discussed:
Why did you decide to participate in the program?
What were the major benefits of working with this program?
What were the major marketing items you learned that you had not considered before?
Healthy aspects of food
Healthy options
Met weekly with students
Learned quite a bit about Social Media
Types of businesses who participate
Common characteristics of students who apply for the class
Been doing the program for almost 10 years
Success stories
Tuscan Kitchen
Process for business to participate in the program
Real world experience
Recruit companies
Fundraising opportunities
Durham Business Association
Marketing Workshop Class
Do you need to vet out the applicants?

How to get in touch with guests:
Peter Masucci: 603-862-0265
Richard Caesar 603-397-5235

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Marketing Strategies of the Concord Food Co-op, Marketing Mojo Radio, 060914

June 9th, 2014

Joanne Randall, President of Leap Year Marketing and Host of Marketing Mojo Radio, interviews Greg Lessard, Director of Development, and Jaime Jusczak, Marketing Specialist from the Concord Food Co-op. Contact our guests through their website,

Questions: Call us at 724-603-LEAP or email

Topics discussed:
Celery Stick Cafe
Hot Menu bar
Grab and Go Deli
Cafe Indigo
Event Marketing
Social Media, Facebook, Pinterest, Twitter, You Tube, and Google+
Email Marketing
Marketing Strategy
Press Releases

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Marketing Mojo Radio with Host Joanne Randall - 10 Things You May Not Know About Christian Entrepreneurs

May 26th, 2014

In this episode, Joanne Randall, President of Leap Year Marketing and Host of Marketing Mojo Radio, shares some recent blog posts including:

The Real American Dream
Why the Book is Better Than the Movie
10 Things You May Not Know About Christian Entrepreneurs

Also discussed:
Losing Clients
Collaboration vs. Competition

Contact Joanne

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Marketing Mojo Radio with Host Joanne Randall, Interviews Josh Solloway from Soil Away Cleaning and Restoration Services

May 19th, 2014

Joanne Randall of Leap Year Marketing interviews Josh Solloway of Soil Away Restoration Services of Hooksett, NH and Bristol, NH. 

Topics discussed:
Family Business
Networking and BNI
Commercial and Residential client marketing strategies
Email Marketing
Social Media
Print Marketing
Fire, Smoke and Odor damage
Planning for a Disaster before it happens
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Changing Careers After Divorce, Marketing Mojo Radio with Joanne Randall

May 13th, 2014

Joanne Randall, President of Leap Year Marketing and Host of Marketing Mojo Radio, is interviewed by Attorney Ora Schwartzberg about the challenges and opportunities of career change and starting a business after divorce.

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What Goes Into Pricing?

May 12th, 2014

Radio Host and President of Leap Year Marketing, Joanne Randall, discusses just some of the considerations when determining price. Including:
Labor cost
Value of expertise
Lack of knowledge by the customer
Investment value
Overhead cost
Variable costs

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Marketing Mojo Radio, Host Joanne Randall , The Small Business Marketing Cycle, Part II

April 14th, 2014

Joanne Randall, Host of Marketing Mojo Radio and President of Leap Year Marketing, discusses the Small Business Marketing Cycle, Part II.

Topics covered in this episode:

 Product Development

       is this product cost effective to sell

       is it cost effective to produce

       is it smarter to outsource or collaborate

       how will this item be purchased

       what problems does it solve for the customer

       how much inventory do we carry to produce this product

       do we need production lines, warehouses, call center


       is this a real value based on the pain point it addresses

       what is the perceived value of the solution

       do you have bulk or B2B pricing options

       what is your breakeven

       does your price cover all fixed and variable costs, including payroll for staff, commissions, and salaries

Labels and Packaging

       does the packaging protect the product

       does the packaging brand the product

       is the packaging easy to open

       can it be used to return the item

       does the package include return paperwork

       is the packaging cost effective

       how does the customer feel when the package arrives

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