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Marketing Mojo Radio, Host Joanne Randall , The Small Business Marketing Cycle, Part II

April 14th, 2014

Joanne Randall, Host of Marketing Mojo Radio and President of Leap Year Marketing, discusses the Small Business Marketing Cycle, Part II.

Topics covered in this episode:

 Product Development

       is this product cost effective to sell

       is it cost effective to produce

       is it smarter to outsource or collaborate

       how will this item be purchased

       what problems does it solve for the customer

       how much inventory do we carry to produce this product

       do we need production lines, warehouses, call center

Pricing

       is this a real value based on the pain point it addresses

       what is the perceived value of the solution

       do you have bulk or B2B pricing options

       what is your breakeven

       does your price cover all fixed and variable costs, including payroll for staff, commissions, and salaries

Labels and Packaging

       does the packaging protect the product

       does the packaging brand the product

       is the packaging easy to open

       can it be used to return the item

       does the package include return paperwork

       is the packaging cost effective

       how does the customer feel when the package arrives

Links to check out CheckIt Local

Download app by visiting www.checkitlocal.com. Click "Get Your App Today" and enter your phone number. The link will be sent directly to you and you can save it to your home screen from there.

This is a great way to find the same app from your computer or tablet.

www.checkbuylocal.com

Interested in learning more about the business behind Check It Local?

Click Here

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Marketing Mojo Radio, Host Joanne Randall , Check It Local with Developer Mike Barker 03-24-14

March 24th, 2014

Joanne Randall, Host of Marketing Mojo Radio and President of Leap Year Marketing, interviews Mike Barker, Developer of Check It Local, a new, popular, quickly growing Consumer Smart Phone App that allows people to support local businesses and receive unique discounts offered only to the users of the Check It Local app.

Links to check out Check It Local
Download app by visiting www.checkitlocal.com. Click "Get Your App Today" and enter your phone number. The link will be sent directly to you and you can save it to your home screen from there.
This is a great way to find the same app from your computer or tablet.
www.checkbuylocal.com
Interested in learning more about the business behind Check It Local?
Click Here
Listen Now:


Marketing Mojo Radio, Host Joanne Randall , with Chris Pfiel of The Maple Guys

March 15th, 2014

Joanne Randall, President and CEO of Leap Year Marketing, and Host of Marketing Mojo Radio interviews Chris Pfiel of the Maple Guys. March 22-23 is Maple Weekend in New Hampshire.

Topics discussed:
website
www.mapletrader.com
innovation
hobby vs. business
inventions
podcasting
Joanne Randall
Website: Leap Year Marketing
Facebook: Marketing Mojo Radio and Leap Year Marketing
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Marketing Mojo Radio, Host Joanne Randall , with Carol Williams and Sue West, “Design Your Days”

March 11th, 2014

Joanne Randall, Host of Marketing Mojo Radio and President of Leap Year Marketing, interviews Carol Williams and Sue West regarding their workshop, "Design Your Days"

Carol Williams of Efficient Productivity and Sue West of Organize For a Fresh Start discuss their collaboration that let to "Design Your Days" workshops, podcasts, and trainings that help individuals and businesses truly get on track. 
Joanne Randall
Leap Year Marketing
Leap Year Marketing on Facebook
Marketing Mojo on Facebook
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Marketing Mojo Radio, Host Joanne Randall Small Business Marketing Cycle

February 25th, 2014

Joanne Randall, President of leap year Marketing and Host of Marketing Mojo Radio, discusses the first part in a series called "The Small Business Marketing Cycle". Next podcast, Part II, will cover Product Development.

Topics discussed:

     understand who benefits from your product

     why do they benefit

     what pain points do they have that your product fixes

     is this a temporary or permanent solution

     does it set up repetitive business

     what geographic markets do you have the potential to reach

     are you local, state, regional, national, international

     how big do you want to be

     is there another product you are replacing, complementing, or is it new

     is it fad or fashion

     is it cost effective for you

     is it cost effective for your customers

     what is the perceived value

     does your product have longevity

     who is the main competitor for the product and how are you different

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Marketing Mojo Radio, Host Joanne Randall , 10 Steps to Social Media Success in 2014, Part I

February 4th, 2014

Joanne Randall, Host of Marketing Mojo Radio and President of Leap Year Marketing, discusses the 10 Steps to Social Media Success in 2014. Part II continues the discussion next episode. 


Goals
Know Who You Are
Be Where Your Customers Are
Tell Your Customers Where You Are
Add Value to Conversations
Be Relevant

Part II Concludes the list next episode.
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Marketing Mojo Radio, Business Owners CAN Retire, Bill Meyers of Meyers Financial, Joanne Randall

January 13th, 2014

Joanne Randall, Owner of Leap Year Marketing, and Host of Marketing Mojo Radio, interview Bill Meyers of Meyers Financial. Topics discussed:

Three legs of the Financial Stool
How Business Owners can fund their own pensions
Upcoming Social Security Workshops
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Marketing Mojo Radio, Using Your Social Media Platform for Emergency Communication, Joanne Randall

January 6th, 2014

Joanne Randall, Host of Marketing Mojo Radio and Principle at Leap Year Marketing, speaks about a local fuel company that suffered from a loss of their phone systems while dozens of customers could not reach them for delivery. Had this company had a solid Social Media platform, they could have used it to communicate to their customers during the phone issues. But they didn't. And they lost customers.

Also, Joanne discusses items to consider as you plan for the 2014 business year.
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Marketing Mojo Radio, Karen’s Household Bookkeeping Solutions, with Hannah Werme

December 18th, 2013

Hannah Werme of Karen's Household Bookkeeping Solutions talks with Joanne Randall of Leap Year Marketing about Elder Financial Abuse and how it can be prevented. Also covered; telltale signs if it is happening to your loved one.

Topics covered:
Greater Concord, NH and Greater Manchester, NH
Sandwich Generation
Insured and Bonded staff
Busy families need help
Improved quality of life
Dementia
Budgeting and expenditures
Safety
Illness Recovery
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Marketing Mojo Radio, Peggy Duff, Sports Blogger on Jacoby Ellsbury

December 4th, 2013

Host, Joanne Randall of Leap Year Marketing, interviews Peggy Duff, Sports Blogger on Red Sox Marketing strategy and the recent trade of Jacoby Ellsbury to the New York Yankees.

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