February 25th, 2014
Joanne Randall, President of leap year Marketing and Host of Marketing Mojo Radio, discusses the first part in a series called "The Small Business Marketing Cycle". Next podcast, Part II, will cover Product Development.
understand who benefits from your product
why do they benefit
what pain points do they have that your product fixes
is this a temporary or permanent solution
does it set up repetitive business
what geographic markets do you have the potential to
are you local, state, regional, national, international
how big do you want to be
is there another product you are replacing,
complementing, or is it new
is it fad or fashion
is it cost effective for you
is it cost effective for your customers
what is the perceived value
does your product have longevity
who is the main competitor for the product and how are
February 4th, 2014
Joanne Randall, Host of Marketing Mojo Radio and President of Leap Year Marketing, discusses the 10 Steps to Social Media Success in 2014. Part II continues the discussion next episode.
Know Who You Are
Be Where Your Customers Are
Tell Your Customers Where You Are
Add Value to Conversations
Part II Concludes the list next episode.
January 13th, 2014
Joanne Randall, Owner of Leap Year Marketing, and Host of Marketing Mojo Radio, interview Bill Meyers of Meyers Financial. Topics discussed:
Three legs of the Financial Stool
How Business Owners can fund their own pensions
Upcoming Social Security Workshops
January 6th, 2014
Joanne Randall, Host of Marketing Mojo Radio and Principle at Leap Year Marketing, speaks about a local fuel company that suffered from a loss of their phone systems while dozens of customers could not reach them for delivery. Had this company had a solid Social Media platform, they could have used it to communicate to their customers during the phone issues. But they didn't. And they lost customers.
Also, Joanne discusses items to consider as you plan for the 2014 business year.
December 18th, 2013
Hannah Werme of Karen's Household Bookkeeping Solutions talks with Joanne Randall of Leap Year Marketing about Elder Financial Abuse and how it can be prevented. Also covered; telltale signs if it is happening to your loved one.
Greater Concord, NH and Greater Manchester, NH
Insured and Bonded staff
Busy families need help
Improved quality of life
Budgeting and expenditures
December 4th, 2013
Host, Joanne Randall of Leap Year Marketing, interviews Peggy Duff, Sports Blogger on Red Sox Marketing strategy and the recent trade of Jacoby Ellsbury to the New York Yankees.
December 3rd, 2013
Host, Joanne Randall of Leap Year Marketing, interviews regular guest, Norm Gentry on Cyber Monday to talk holiday sales trends, tablets, trojan viruses, and the latest apps for your mobile device.
November 25th, 2013
Host, Joanne Randall, President and CEO of Leap Year Marketing, defines content...the buzzword that drives people crazy. What is content? Where do I get it? Does everything have to be original? How do I share content that has already been written? Where do you share content, on Social Media or in Email Marketing? Both? Help!
November 11th, 2013
Host of Marketing Mojo Radio, Joanne Randall, interviews Hardy Hassenfuss from Thriving Business Partners. They discuss the challenges of knowing when you are ready to hire your first employee, or more employees, and how to manage the process for retention.
November 5th, 2013
Host of Marketing Mojo Radio, Joanne Randall, discusses the top ten jingles and why music can drive sales if you do it right. Toys for Tots promotion begins!